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Power Mission
Competition Analysis
Targeted Readership
Affluence
Editorial Content
Editorial Calendar
Targeted Distribution
Potential Advertisers
Rate Card
Digital Ad Specs

Targeted Readership

Education
Attended College: 85% - 95%
Post Graduate Degree: 25% - 35%

Employment
Professional/Managerial: 70%-90%

Income
Households with income over 6 figures: 90%
Personal income over 6 figures: 85%
Portfolio/Securities invested in over 1 million: 20% - 30%

Real Estate Value
Own a home valued over $500,000 (14x the national average): 60% - 80%

Acquisitions
Collect sculptures, paintings, antiques or photography: 50% - 80%

Travel
Have traveled internationally in the past year: 40% - 60%

Shopping
Spend more than $50,000 annually on fashion and accessories: 40% - 60%

 
 
 
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