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Rate Card
Digital Ad Specs

Rate Card 2008/2009

  1x 2x 3x 4x
4-Color
1 Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
$8,500
6,630
5,700
4,160
1,960
$8,075
6,300
5,420
3,960
1,860
$7,675
5,990
5,150
3,760
1,770
$7,675
5,990
5,150
3,760
1,770
2-Color
1 Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
6,800
5,310
4,570
3,335
1,570
6,460
5,040
4,335
3,165
1,490
6,140
4,790
4,120
3,010
1,415
5,830
4,550
3,915
2,860
1,345
B&W
1 Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
5,950
4,640
3,990
2,915
1,370
5,655
4,410
3,795
2,770
1,305
5,375
4,195
3,610
2,630
1,240
5,110
3,990
3,435
2,500
1,180
Covers
Cover 4
Cover 3
Cover 2
10,615
9,770
10,245
10,095
9,285
9,735
9,590
8,820
9,250
9,110
8,380
8,790

Prices are quoted at gross rates, subject to 15% agency commission.
Prices subject to change.
Based on 70,000 copies initial issue and 100,000 copies for issues 2 through 4.


Special Services

  • 10% charge for bleed.
  • PMS Colors: $600
  • PMS Metallic or Fluorscent Colors: $750


Mechanical Requirements

Full Page (Trim)
Full Page (Bleed)
1/2 Page Horizontal

8"
8.25"
7"

10.5"
10.75"
4.667"


Contract & General Information

  • All advertising is subject to publisher's approval.
  • The publisher reserves the right to reject or cancel any advertisement, space reservation, insertion order or position commitment at any time without cause.
  • The publisher retains the right to obtain financial information on new advertisers.
  • The advertiser and respective advertising agency are both liable for payment of signed advertising invoice.
  • Pre-commitment contracts can not be canceled.
  • All cancellations must be made in writing at least four weeks prior to closing.


Inserts

Supplied inserts are acceptable, however, insert production charges may vary. All insert specifications and bluelines must be approved in advance by the production department.


Required Materials

Furnish digital ad files, plus a digital color proof. POWER prints on a four-color (CMYK) press, and production charges will be incurred if PMS/Pantone colors are not broken down.


Digital Requirements

  • QuarkXPress, Adobe Photoshop or press-quality PDF or PDFX1A files are acceptable.
  • Submit one of the following: CD-ROM or DVD data discs.
  • A matchprint or color proof must be supplied.
  • Files may be compressed.
  • Graphic art images should be saved in EPS or TIFF format (300 dpi at 100% usage).
  • Ad size: crop marks for page size ads should be at trim size of magazine
  • Fonts: include all fonts (printer and screen fonts). Please use PostScript Type 1 fonts only.
  • Specify all colors/photos as CMYK.
  • Make sure custom colors are set to process.
 
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