Power targets the highest 20% of the national population who make on average $121,367 annually before taxes.
Dining Out : $4,554
(2 times as much as the average American)
Alcoholic Beverages: $841
(2 times as much as the average American)
Houshold Furnishings: $3,484
(2.3 times as much as the average American)
Apparel and Services: $3,617
(2 times as much as the average American)
Entertainment: $4,608
(2.2 times as much as the average American)
Personal Care Products and Services: $947
(1.8 times as much as the average American)
Reading Material: $271
(2 times as much as the average American)
