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Competition Analysis
Our goal is to rival many of the top magazines by delving into a variety of topics that interest the affluent reader, both men and women.
While popular magazines such as Vogue,
In Style and W offer fashion, beauty and celebrity
news, they attract a primarily female audience. 54% of W’s
content is devoted to fashion and 73% of their readers are women.
POWER® Magazine is seeking both men and women readers
with content inclusive of fashion, beauty and celebrities, but
also spanning the topics of business, technology, health, sports,
travel, home and lifestyles. Also, POWER® will cater
to a more successful audience who, on average, earn more than
US $100,000 a year. While only 36% of W’s readers are
in this income bracket, POWER Magazine’s readers have
more purchasing power than the average reader of any style-focused
magazine.
POWER® Magazine has its own niche.
Town and Country is an affluent lifestyle magazine which
covers “fashion, travel, design, beauty, health, the arts and
antiques.” Similarly, Robb Report covers these issues
for a higher income bracket. However, POWER® features
a much wider spectrum of general interest topics, primarily by
covering the alluring news of Hollywood and featuring profiles
of various successful individuals. POWER® combines all
of the foregoing with business and financial coverage not found
in other lifestyle magazines.
POWER® seeks to fulfill the world’s
infatuation with Hollywood in a sophisticated and glamorous way,
by profiling notable lifestyles filled with fame and fortune.
Additionally, POWER®’s goal is to provide a haven of
trends, advice and knowledge for those who enjoy the luxurious
life, pinpointing the “best of the best” for the A-list reader. |
