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Satoru Maeda (Sony) and Loraine Colonello

Cierge and Esquire's Sony Launch Party

Cierge and Esquire Magazine joined forces to launch Sony's new LocationFree TV, a revolutionary new portable broadband LCD television system that can be used virtually anywhere around the world. Each 12 or 7-inch screen will come with a base station, which transmits video content to its wireless touch panel screen. The state-of-the-art Sony technology can also deliver personal video contents to the wireless monitor in Wi-Fi Hot Spots and Ethernet ports found in hotels, airports, as well as many other locations. This means that you will be able to experience television as boundless as you are.

Cierge and Esquire threw the Sony launch party at the Esquire House Los Angeles, a fabulous US $12 million estate in Beverly Hills. Each room in the Esquire house was specially created by a different designer to reflect the modern man's lifestyle through design, fashion, sports, film, electronics, technology, and art. The compound features a screening room, infinity pool, game room, covered loggia, mind-body-soul room, chip-and-putt course, and an innovative, outdoor "casita." Satoru Maeda, the creator of Sony's LocationFree technology was on hand, as well as author Bettina Zilkha, who gave out autographed copies of her newly published book, Ultimate Style, which highlights 'The Best of the Best Dressed List' for the last 50 years. Celebrity photographer Patrick McMullan, Fern Mallis, Davis Factor, and Jason Davis all showed up to marvel at the new Sony LocationFree TVs and enjoy a party which was a perfect blend of technology and style.
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